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Digital Marketing Training

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Decansoft offers an exciting opportunity for graduates & working professionals who wish to embark on a career in the Digital Marketing Stream. We provide hands-on training with in-depth knowledge about Digital Marketing Training. If you want to build your career in Digital Marketing, Deccansoft is the best choice for you to learn Digital Marketing all Modules.You can finish the total course within 45 Classes/Sessions. The 3 Main Modules are SEO(Search Engine Optimization), SMO(Social Media Optimization) and SEM(Search Engine Marketing).

We have come up with new idea about Digital Marketing Online Training and Classroom Training for the students and working professionals. Our aim to focus the Digital Marketing Potentiality throughout world. Training methodology completely different from other Institutes During the learning course you will find go through one-to-one sessions by experienced faculty, who will help you career planning and make sure that end of course you will have the command on tremendous skills. You can easily run and manage a range of digital marketing campaigns.

Digital Marketing Training Objectives

  • Increase Web Site Traffic
  • Increase brand or product awareness
  • Increase Lead Generation
  • Improve brand or product reputation
  • Increase Online Sales revenue
  • Increase offline sales revenue

Prerequisites

  • Strong Command in Internet
  • Basic HTML Knowledge
  • Good command in English language
  • Effective Content Writing Skills

Digital Marketing Training Syllabus

INTRODUCTION OF DIGITAL MARKETING
  • What is digital marketing?
  • How is it different from traditional marketing?
  • ROI between Digital and traditional marketing?
  • Discussion on E­Commerce
  • Discussion on new trends and current scenario of the world?
  • Digital marketing a boon or a Bane?
  • How can digital marketing be a tool of success for companies?
  • Video on importance of digital marketing
  • Analysis of recent info graphics released by companies about digital marketing?
  • How did digital marketing help the small companies and top inc
  • Categorization of digital marketing for the business
  • Diagnosis of the present website and business.
  • Swot analysis of business, present website and media or promotion plan.
  • Setting up vision,mission,and goals of digital marketing

 Understanding a website

  • What is a website?
  • Levels of websites?
  • Diff b/w Blog, Portal and Website?
  • Diff b/w websites either static or dynamic

       

SEARCH ENGINE OPTIMIZATION
  • Introduction to search engines?
  • how search engine works ?
  • keyword analysis
  • on page optimization techniques
  • off page Optimization techniques
  • Reports

 

SOCIAL MEDIA OPTIMIZATION/MARKETING
  • Introduction to social Media Marketing
  • Advanced Facebook Marketing
  • WordPress blog creation
  • Twitter marketing
  • Linkedin Marketing
  • Google plus marketing
  • Social Media Analytical Tools
SEARCH ENGINE MARKETING
  • Introduction to Search Engine Marketing
  • Tools used for Search engine Marketing
  • PPC /Google Adwords Tool
  • Display advertising techniques
  • Report generation
ADDITIONAL MODULE
  • Google Analytics
  • Online Reputation Management
  • E­Mail Marketing
  • Affiliate Marketing
  • Social Media Analytics
  • Ad designing

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